Just like the weather, its seems like everybody is talking about CRM (Customer Relationship Management), but nobody is doing anything about it. Nobody, that is, but National Systems Corporation and TMS®.

With its extensive search features, TMS® can segment your database in countless ways, allowing your to direct your marketing efforts to the right customers.

Through services provided by ZIPM.com, TMS users can easily log onto a website and create direct pieces and setup database searches in just minutes. Within days after placing an order, ZIPM can place direct mail offers in your customers' hands. This extremely fast turn-around, combined with the ability to customize offers to specific customer segments, allows you to respond faster and more effectively to your customer's behavior.

For example, on a Saturday night a new customer places an order. Within 7-10 days, you can have a mailer in that customer's hands thanking them for placing an order, and offering them a New Customer special to ensure they come back again. Or, perhaps a customer received their order late. By quickly responding to this issue with a mailer apologizing for the delay (with a discount on their next order), your customer will appreciate what their business means to you.