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The National Systems customers who used the marketing capabilities of the TMS® system became more successful. As they grew, they reinvested in their business and bought more stores. Today, these early National Systems customers are the largest and most successful Domino’s franchisees.
In 1992, the Mexican franchisee for Domino’s Pizza selected National Systems as its supplier for computer systems in Mexico.
In 1993 Domino’s Pizza Inc., the corporation itself, selected National Systems to provide computer systems for their company-owned stores across the United States.
Over the years, National Systems has made continual changes and enhancements to its software to help Domino’s stores implement their business process more efficiently and effectively.
Yet all of these customers—with systems of varying vintage—can run the same procedures and business practices in their stores. This has improved product consistency—and the stores have grown as well. Some stores have increased sales by as much as 75% in just one year.
Part of this sales growth is the result of participation in National Systems’ Domino’s Direct program. This unique, automated direct mail service allows users to implement a targeted direct mail program from the TMS system in their office. Stores can easily create custom coupon offers, which are printed on full-color postcards and mailed to customers by Domino’s Direct.
Call Center Solutions:
Grolier Telemarketing
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In 1984, Dan Cirilli of Grolier Telemarketing in Danbury, Connecticut asked National Systems to automate his telemarketing center in Danbury. He wanted to increase the number of sales contacts per hour by using a “predictive dialer”—a new concept at the time. This sophisticated piece of telephony equipment dials on many lines looking for a telephone to be answered. When a connection is made, the dialer transfers the answered call to a sales representative. This system can increase the productivity of a telemarketing center by up to 300%.
Since 1984, National Systems has built and installed three generations of predictive dialers for all of Grolier Telemarketing centers in Danbury and Milford, CT., and Panama City, Florida. There have been many technological changes over the years, and the latest dialer subsystems are now manufactured by Lucent Technologies. National Systems also adapted its TMS/II telemarketing system to handle the needs of the inbound calls handled by the Grolier Collections department, implementing one of the first inbound/outbound call centers in 1990.
Through all of the changes—from DOS to Windows NT, over three different dialer families—National Systems has been able to provide Grolier a consistent software platform. This allows them to continue to use the same methods, procedures, reports and quality control techniques they pioneered back in the early 80’s. This continuity has been the cornerstone of their success. TMS has given them the ability to maintain and build on their excellent reputation and relationship with their customers.
Grolier’s success was recognized by one of the most distinguished awards available in the direct marketing industry. In its October, 1999 issue Target Marketing magazine named Dan Cirilli “Direct Marketer of the Year.”
One Number Solutions:
Italian Fiesta Restaurant
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Italian Fiesta on Chicago’s South Side, has a reputation for delivering some of the most delicious pizza and sandwiches in a city that is famous for its pizza and sandwiches. In 1987 they had a vision: if they could put satellite kitchens in other neighborhoods—just to prepare and delivery food—they could grow their business more profitably than by building entire restaurants at other locations. They came to National Systems for help.
National Systems created a One-Number system for them that allowed them to put low-cost workstations in their remote stores, connected by a dial-up link. National Systems installed its One-Number software, which enabled the main store to receive all telephone orders for all three stores.
The NSC One-Number system automatically sent orders directly to the store nearest a customer. The business grew, and in 1999 Italian Fiesta upgraded their system to the latest generation of hardware and the latest software version. To date, Italian Fiesta has taken over 3.5 million orders with the TMS One-Number system.
National Systems was able to provide a restaurant
a very high-technology solution that was also low-maintenance. The system’s
success is a tribute to its stability, ease of use and reduced need for training.